Service Description

Learn the art of persuasion and influence on customer behavior and turn them into lasting customers for your Hotel with Sales & Marketing Training Program Program Outline : 1.Introductory remarks and outline 2.Leaning outcomes and basis of instructions and participation 3.Overview of the sales and marketing organisation and responsibilities 4.Terminology and definitions used in Sales and Marketing 5.Sales Management – formulation, implementation & evaluation [sales objectives and how to monitor] 6.Consumer behaviour and buying cycle 7.The sales process and how to conduct sales 8.Practical demonstration by participants in conducting sales 9.Introduction to calculations to compute occupancy, average room rate, etc and what these numbers mean 10.The marketing mix and its implications in formulation of sales plans and campaigns 11.Marketing Intelligence – why it is important 12.Promotional mix – traditional and non-traditional 13.Discussion and practical application of marketing mix and promotional mix 14.Elements of making a sales presentation 15.Practical demonstration of making a sales presentation 16.Weapons of Influence and persuasion Learning Outcomes : 1.Understand the Role of Marketing in The Sales Process 2.Better Understanding of How Buyers’ Behavior Impact Sales Strategy Effectiveness 3.The Importance of Technology and How It Has Impacted the Marketing and Sales Process 4.Better Understanding of The Marketing Planning Process 5.Better Management of Key Accounts 6.Being Able to Set Goals and Targets in Achieving Better Results 7.Better at Identifying Competitors and Positioning Analysis